Shop Ice

The Highest Quality Ice Rod For Every Situation
Tuned Up Custom Rods Brad Hawthorne

Build Your Own

Handcrafted From The Ground Up

Shop Open Water

Excel in Any Fishing Situation

Shop 2020 Ice Rods

We have dedicated ourselves to mastering the craft of designing and building the highest quality custom fishing rods for every angling situation.

Precision Noodle and bullwhip in action

See top guide Brad Hawthorne put his Precision Noodle and Bullwhip to use in this ICE FORCE video

New For 2020
The Vulcan
No Walleye, Pike, or Lake Trout Will Stand A Chance
Learn More

Build Your Own

Choose everything from your length, handle, guides, thread colors and complete it with your text of choice.

Why Choose Us?

From start to finish, each rod will have dozens of hours of hand crafting built into it, ensuring that you will receive the very highest of quality and attention to detail.

Learn More